Blog

Notes on building AI products.

Short writing on taking AI ideas into production: product definition, architecture, and the reliability work that sits between a demo and a customer.

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Published posts

4 September 2026

How to Build Your App as a Non-Technical Founder

A practical guide for non-technical founders on how to build an app without becoming a developer — what you can own, what to outsource, and where AI actually helps.

  • non-technical founders
  • app development
  • startup

4 September 2026

Marketing with Agents: What Actually Works

How to use AI agents for marketing without turning your brand into spam — where agents help, where humans must stay in the loop, and how to design the workflow.

  • AI agents
  • marketing
  • content

4 September 2026

What You Should Know Before Building Your First MVP

Before you write a line of code for your first MVP, decide what you're testing, who it's for, and what you're deliberately leaving out. A practical checklist for founders.

  • MVP
  • startup engineering
  • product validation